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At the 2025 International Consumer Electronics Show (CES), LG Electronics officially launched a series of new artificial intelligence (AI) services aimed at enhancing convenience for consumers in their daily tasks at home, in cars, and in the office. LG Electronics CEO Cho Joo-wan stated at the press conference that the company's goal is to redefine people's living spaces, enabling AI to integrate into every aspect of daily life. Cho emphasized that LG's AI strategy is termed 'Friendly AI', which focuses on a human-centered design philosophy.